No one tells you that:
Money is seldom the reason why people don’t start businesses – fear of money is.
Failures will far outnumber successes. Make failure a friend. Become familiar with it – know how to look it in the eye and find out more about it.
Short, compelling and reveal just enough so that the reader would yearn to know more.
Usually written in third-person narrative
Up to 1,500 characters, including spaces, or about 300 words.